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tips for business information are all

The information society is important to understand because the information is business.

wings One approach promises to Information Rules.

A world with many forms of interaction seems small but is very complex to the extent that ICTs allow people access to almost infinite resources, this I know the industries that produce both information and infrastructure to achieve it. The race is long, but those speeds are part they are, to produce progress.
Amid all the event is a series of moves to adapt the world to the circumstances, covering social, political and economic.

Information rules, is provided as a guide for that series of moves and changes, based on his knowledge experience, explain concepts and strategies for understanding the economy of the network, that the intricate web of information technology is expanded to give ideas on how to make business decisions.

control the market and what this means to potential competitors for the Web has special programs related to infrastructure must meet the hardware and this decreases the possibilities about to depend on others, making them vulnerable or in other case creating interesting collaborative dynamics

Everything that can be converted into bits of information are goods that have different values \u200b\u200bfor consumers and tries to find out how much they are willing to pay to get it or what value to give potential consumers and that is the importance of developing strategies to produce as much as information technology infrastructure required to access it.

Do you have a cost that can be raised by fixed costs and despite being so reproduction is cheap, why prices should be applied according to the value that gives the consumer to identify the market and the appropriate segments various strategies, the most important thing is to delay the output economic release products, then secure the production privatizing or securing patents and intellectual property rights that focus on the value of the information, to somehow recover the costs of production.

The point is that in so far as the network seeks to broaden access to the voiceless, while those with access to information even not part of a culture of respect for production use and value of that information, then you have come to believe not only in laws that regulate prices if not to access it and that means that think and live like reality, a space with its rules, relationships, values, etc, like any social group. I still think the difficulty is that it is not known yet what the information society by those who are the society.

On the other hand there are contradictory behavior and acceptance of new proposals without losing the more conservative tastes so that revenues are also obtained. That depends on the consumer experience, strategies so as to let consumers try a little of the product or to remind you what has preferred before its quality, brand loyalty and connection to the image that identifies and reputation. But that's just the beginning, then make a list of what you summarize the book:

Problems in the information economy

Publicize
• launching and retrieving information
costs and little attention
• Saturation
• Utility Location
Support Costs
• change closed after markets closed
• Update
• Market fluctuations
• introduce new information products when the consumer is not ready to understand
• Fast technological developments
monopolistic market

And of course how to deal and cope

Strategic Elements of the network solution that offers:

• Using statistics to determine patterns of consumer behavior million immediately.
• Databases demographic and historical consumer
• Using data to design products according to consumer taste and therefore more valuable.
• Making alliances with colleagues and partners to ensure compatibility
• Think exchange systems
• Understand information systems and complementary products
• Detect opportunities positive feedback in consumption, network externalities and standardization to establish customer bases
• Penetration Pricing Management
expectations
• the introduction of products or their changes
• behaviors follow the market demand
• Coalitions strategic partnerships and complementary providers
• have competitors in the game
• Implement efforts to create products and formal situations and / or standard
• antitrust policies

It is obvious that the authors make explicit that what they write is not set trends, but are based on economic principles that have been maintained, tested and implemented. As if looking models posed

Nor is a vocabulary if not the approach of useful concepts or analogies of corporate strategies for information technology, but it is a test.

So that is what is given is an interpretation given in that line.

LAURA ISABEL ROJAS FRANCISCO