Friday, April 13, 2007

Gold Plated Desert Eagel Pricce

EMI's revolution and the paradox of the dangers of DRM emule

Almost all providers of DRM systems ("DRM" English "Digital Rights Management") acknowledge that, in the case of audio songs, "the absolute prevention against duplication is technologically impossible." That
Shuman Ghosemajumder emphatically asserts in his essay "The Open Music Model", in which he proposes to overcome the restrictions in recent years driven by the majors labels through an alternative model of musical asset management.

musical economy is currently dominated by five major corporations - AOL / Time Warner, Sony, Bertlsmann (BMG), Universal / Vivendi, EMI - are responsible for 80% of sales global music. aggressive policies against the "Moloch" of the network, P2P systems, have evolved through a steady tightening of sanctions for violation of copyright and increasing its scope. On the one hand corporations have subsidized systems record digital rights protection (DRM) and other have made it illegal to inactivate the same systems.

limits of this policy are obvious if we imagine the paradox that the monks management system that during the Middle Ages, copied and saved the old books, today would be persecuted by law . is clear that this model exclusively repressive intellectual property protection does not take into account that:

-social costs are reasonable (puts limits on new forms of creativity, cultural production and distribution )
-
can not regulate a technology without a stable environment, that is until you take off all possibilities and until the three factors-code-market society can not adapt to new technological environment.

leaders do not know whether EMI and Apple have raised the issue in those terms, but does little more than a week EMI have announced that from May to sell in their catalog online iTunes store without DRM protection. Currently
DRM systems prevent legitimate buyers to freely enjoy the music because they are linked to a specific brand of readers, as in the case of iPod and the songs on iTunes. As of May instead be able to choose songs without DRM paying 1.29 euro per song (increase of 30 euro cents) still maintaining the ability to do it with protection system, which remain at the current price of 0.99 euros. Moreover, the price of complete albums without DRM was not affected.

This paradigm shift in online music sales comes after the announcement Steve Jobs, February 6 last month, in which "Mr. Apple" publicly asked the record to waive the protection technology. Jobs's speech attempts to emphasize the futility of these systems, blaming the "majors" record that they had been imposed.
For many consumers do not make sense to pay for an extra to have something that should be a right, the consumer can freely enjoy what they have purchased legally. However, the payload of this announcement is based on three motivations:

  1. breaks the taboo on the sale of music online, because for the first time a major, even the smallest of the 5 "sisters", proposes an alternative solution to the problem of copyright management in the network;
    is
  1. imposes a twist to the concept behind the fight digital piracy, which is illegal according to the inactivation of digital protection systems of rights. is clear that if they sell music without protection systems, and legal concept becomes obsolete and inapplicable in particular. For us to get to the point of pursuing the same record they had imposed such a law;
  1. reveals the paradox of anti-piracy system by which the same record (as highlighted in Jobs their case) are the first systems to distribute free versions copy of his own songs, with CD for sale in all stores. Also, if we think the record still sold 90% of his own music without protection (in 2006, 20 billion songs on cd against protected 2 billion), the question to draw benefits from the sale of music systems DRM.

Taking into account also that most music consumers consider these systems as a torment which is pretty useless and just make fun of them, it concludes of the complete futility of DRM.

Despite the motivations that Apple and EMI have pushed this radical change, which is the result of business logic or a courageous act of trust to consumers, there is no doubt that it has begun a change of strategy in combating piracy.

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