Almost all providers of DRM systems ("DRM" English "Digital Rights Management") acknowledge that, in the case of audio songs, "the absolute prevention against duplication is technologically impossible." That
-social costs are reasonable (puts limits on new forms of creativity, cultural production and distribution )
can not regulate a technology without a stable environment, that is until you take off all possibilities and until the three factors-code-market society can not adapt to new technological environment.
This paradigm shift in online music sales comes after the announcement Steve Jobs, February 6 last month, in which "Mr. Apple" publicly asked the record to waive the protection technology. Jobs's speech attempts to emphasize the futility of these systems, blaming the "majors" record that they had been imposed.
For many consumers do not make sense to pay for an extra to have something that should be a right, the consumer can freely enjoy what they have purchased legally. However, the payload of this announcement is based on three motivations:
- breaks the taboo on the sale of music online, because for the first time a major, even the smallest of the 5 "sisters", proposes an alternative solution to the problem of copyright management in the network;
- is
- imposes a twist to the concept behind the fight digital piracy, which is illegal according to the inactivation of digital protection systems of rights.
- reveals the paradox of anti-piracy system by which the same record (as highlighted in Jobs their case) are the first systems to distribute free versions copy of his own songs, with CD for sale in all stores. Also, if we think the record still sold 90% of his own music without protection (in 2006, 20 billion songs on cd against protected 2 billion), the question to draw benefits from the sale of music systems DRM.
Taking into account also that most music consumers consider these systems as a torment which is pretty useless and just make fun of them, it concludes of the complete futility of DRM.
Despite the motivations that Apple and EMI have pushed this radical change, which is the result of business logic or a courageous act of trust to consumers, there is no doubt that it has begun a change of strategy in combating piracy.